New E-Resources: Warc

Warc is an intelligence service aimed at practitioners and academics in the fields of marketing and communication. Examples of specific subjects that are covered include brand strategy, sustainability, and social media.

Thousands of relevant case studies, research papers, and conference reports are provided. Case studies include examples of the creative works being discussed, such as images of printed advertisements, videos of television commercials, and photographs of promotional items.

Click to access Warc