Mastering Marketing Effectiveness with WARC – How to use WARC.com’s resources for marketing and business modules

Mastering Marketing Effectiveness with WARC – How to use WARC.com’s resources for marketing and business modules

The complexity of Marketing today poses both as a challenge and an opportunity for marketers, brand managers, strategists and the like. As a global authority in marketing effectiveness, WARC leverages on over 21,000 case studies, 90,000 articles and data points to provide marketing insights resources for over 100 global markets. In this workshop, we will learn how best to use WARC.com’s resources for your day to day work and how WARC’s ecosystem of partners from agencies, brands to media channel owners maximizes the WARC database.

Facilitator: Kenneth Lai (WARC)

WARC: https://openathens.warc.com/login/?entityID=https%3A%2F%2Fidp.hkbu.edu.hk%2Fopenathens

For more information, please visit the LibGuide of E-resources Discovery Week @ HKBU Library 2022: https://hkbu.libguides.com/discoveryweek2022/